Reading is one of the key skills that children learn during their school years. But not every child finds it easy to get started.
It is particularly alarming that, according to the International Primary School Reading Survey (IGLU) 2021, around 25% of fourth-graders in Germany do not achieve the necessary reading skills for a successful transition to secondary school.
"I was deeply moved by the alarming figures on reading difficulties in Germany, especially among children. As a family business, we see it as our responsibility to actively contribute to overcoming this challenge and sustainably improving educational opportunities for the next generation," says Hermann Butting.
To strengthen the reading skills of primary school pupils, BUTTING is therefore committed to introducing the reading promotion app kluug in primary schools in the districts at the Knesebeck and Schwedt production sites.
In collaboration with LEAD Lernen digital GmbH, BUTTING is providing the schools with free licences for the app - initially for three years. The aim is to offer pupils a fun, personalised way to learn and improve their reading skills.
Promoting education - strengthening the region
As a family business, BUTTING is deeply rooted in the regions. The company has been committed to promoting education and young talent for years. Projects such as the "Little Scientists' House" or financial support for educational institutions are just a few examples of its social commitment.
BUTTING is expanding this commitment with the kluug app: the app offers pupils personalised training supported by reading games with over 400 levels of difficulty. kluug was developed together with scientists and reading experts to help children learn to read in a fun and systematic way.
Sustainable reading promotion through digitalisation
The kluug app was launched in the 2025/26 school year at several schools in grades 2 and 3. In subsequent years, the fourth grades will also be able to benefit from the support. The application combines modern technology with scientifically sound methods to provide children with targeted support. Teachers also gain insights into their pupils' learning progress, which makes it easier to integrate the app into lessons.
Hermann Butting is visibly proud of this initiative: "With this offer, BUTTING is setting an example for the promotion of education through digitalisation and at the same time strengthening the future of our region. BUTTING is thus remaining true to its responsibility as a 'future provider' and making an important contribution to sustainable education in society."
Access to the full version can be provided to interested teachers on request.
BUTTING - more than pipes - for a better quality of life
